I was given the designer Robert Brownjohn to turn him into a brand and product. I decided to make his logo in the shape of an erotic woman because of his love for sexual graphics and because of his work on the James Bond title sequences. The reason for creating a stimulation drink was because of the buzz his life gave off from the drugs and alcohol he dealt with for the majority of his life. I wanted the design to look professional and stylish not only so that it appealed to an older audience but also because of sophisticated images I have seen of him.
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